Data Analyst-Retail

Role ObjectiveThe Marketing Data Analyst will transform complex transport, shipping, and customer data into actionable marketing strategies. You will analyze the effectiveness of B2B and B2C campaigns, optimize customer acquisition costs in a high-overhead industry, and provide the "commercial pulse" to the logistics operations team.Key Responsibilities1. Campaign & Performance AnalyticsROI Tracking: Measure the effectiveness of digital and offline marketing campaigns across various logistics channels Attribution Modeling: Determine which touchpoints lead to high-value shipping contracts.2. Market & Customer IntelligenceCustomer Segmentation: Categorize clients by shipping volume, frequency, and industry to tailor marketing outreach.Churn Prediction: Identify "at-risk" clients by spotting declining shipping patterns and trigger automated re-engagement campaigns.Competitor Benchmarking: Analyze market share and price-point shifts within the logistics landscape.3. Operational IntegrationDemand Forecasting: Work with the logistics team to predict peak seasons  and align marketing efforts with available warehouse or fleet capacity.Route-to-Market Analysis: Identify geographical regions with high transport demand but low company presence.4. Reporting & VisualizationDashboarding: Build and maintain automated dashboards in Tableau or Power BI that visualize real-time KPIs like Customer Acquisition Cost (CAC) and Net Promoter Score (NPS).Executive Storytelling: Present complex data findings to non-technical stakeholders in Marketing and Communications.Required Skills & QualificationsTechnical SkillsData Querying: Advanced SQL for extracting data from transport management systems (TMS) and CRM databases.Programming: Proficiency in Python .Marketing Tech: Experience with Google Analytics 4 (GA4), HubSpot, or Salesforce.Visualization: Expert-level capability in Power BI, Tableau, or Looker.Soft SkillsDomain Expertise: Understanding of logistics terminology Communication: Ability to explain why a data trend matters to the brand's reputation.