
Retailer Relationship Management
BayerZambiaformal/ professionalK0
Posted: 6/26/2026 • Closes: 7/26/2026
Job Description
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Retailer Relationship Management
Main Purpose
Build effective relationships with prioritized retailers and gain business support to maximize Bayer seed and CP business, mainly targeting smallholder farmers
Drive product availability for smallholder farmers in the region by order generation at retail level to support sell-out of key dealers
Build Bayer and Dekalb value proposition at retail level
Key Tasks & Responsibilities
Deliver the mission for the region together with the customer facing squad
Jointly manage the regional P&L with the customer-facing team
Ensure that the regional 90-day sales goals including budget are achieved
Identify most strategic retailers in the area and build a relationship
Manage the relationship with strategic retailers and assure order generation at retail level feeding key dealer sales
Co-develop annual regional sales and marketing plans for the region with the team
Link retailer activities to regional plans (marketing / sales)
Ensure achievement of monthly sales plans.
Conduct trainings at retail / point-of-sale level
Assess data provided by sales staff in the region and implement agreed regional sales and growth strategies
Identify business opportunities and develop strategies to capture them.
Identify volume and market share gaps/trends and feed into regional strategy
Keep track of competitors activities and market changes and feed back to supporting units
Key Working Relations
Cluster Commercial Lead
Customer Facing Squad (incl. digital / customer interaction / …) / other regions
Value Proposition Unit Support Squad
ComOps Unit Support Squad
Partnership KAM and Tender Liaison / (new business squad)
Farmers, VBAs, Stakeholders, Channel & Business Partners
Qualifications & Competencies
Bachelor Degree in Agriculture and/or Business
Two (2) years of relevant experience in crop agronomy, seeds and pest control practices
Sales experience.
Solid agricultural knowledge and understanding of local market environment.
Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
Ability to collaborate/communicate with and develop internal and external partnerships.
Ability to work well in smallholder farmer markets.
Proficiency in English and Local languages
Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
Highly motivated, creative, dynamic, and well organized.
As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at nicole.gien.ext@bayer.com
Location:
Zambia : Zambia : Zambia
Division:
Crop Science
Reference Code:
874116
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.
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