Go to Market Lead – SAC

Role Purpose:     To design, enable, and coordinate effective Go-to Market execution across the Customer Facing Unit by translating strategy, insights, and demand signals into clear, executable GTM plans. This role ensures SSA commercial strategy is effectively deployed through the right channels, customers, and execution sequencing to maximize demand conversion and commercial performance. As part of the Commercial Operations execution sub-squad, the role acts as the bridge between Value Proposition demand-pull teams and Customer Facing Unit (CFU) execution teams.     Key Responsibilities:     GTM Strategy & Enablement Translate SSA and CFU priorities into clear, executable GTM plans. Ensure GTM plans are practical, prioritized, and aligned to commercial objectives and market realities. Support adaptation of GTM strategies across different market contexts while maintaining strategic consistency. Channel & RTM Design Enable distributor prioritization and channel choices in partnership with Commercial Excellence and Business Insights. Support optimization of routes-to-market, channel strategies, and distributor deployment models across markets. Ensure GTM choices support both sell-in and sell-out objectives. Demand Conversion Enablement Act as the integrator between Value Proposition teams, Commercial Excellence, and Customer Facing Units to translate demand-pull initiatives into coordinated ane executable market deployment plans. Translate demand pull programs into executable GTM deployment plans. Ensure demand-generation activities are effectively integrated into field and distributor execution plans. Execution Readiness & Coordination   Support sequencing launches, promotions, and campaigns. Coordinate execution readiness across sales, supply chain, and finance (without owning these functions) Identify GTM execution risks early and support mitigation. Continuous Improvement Capture and share GTM best practices across markets and CFUs. Support refinement of GTM models based on execution learnings and market feedback. Drive simplification and increased effectiveness of GTM approaches over time.     Value Add/Success Criteria:   Success in this role will be evidenced by: Clear and executable GTM plans are deployed consistently across CFUs. Strong alignment between demand-pull initiatives and commercial execution Improved distributor/channel prioritization and effectiveness Improved sell-out and demand conversion performance Greater clarity and simplicity in routes-to-market and deployment choices Faster and more reliable translation of strategy into field action     Key Interfaces & Ways of Working:     Reports into Commercial Operations Lead Works as part of the Commercial Operations execution sub-squad alongside: Commercial Excellence Commercial Insights & Performance Partners closely with: Value Proposition teams (Customer Experience, Agronomy, Partnership + Digital) Customer Facing Units/ Sales Teams Supply Chain Finance.     Experience Profile: 6-10 years ‘experience in Go-To-Market, commercial enablement, or sales operations or channel management Strong understanding of distributor-based and channel-led business models Experience designing or enabling GTM models in complex/ multi-market capability Structured thinker with strong execution orientation Degree in business, marketing, commercial or related field     Location: Lusaka, Zambia