Country Lead – Wholesale

Closing Date 2026/10/01 Reference Number CCB260923-4 Job Title COUNTRY LEAD: WHOLESALE Job Category Commercial – Sales and Marketing Company Coca-Cola Beverages Zambia Job Type Permanent Location – Country Zambia Location – Province Not Applicable Location – Town / City LUSAKA Job Description CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of international and local brands. CCBA operates in 14 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique, and Namibia, as well as Tanzania, Botswana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi. Coca-Cola Beverages Zambia (CCBZ) invites suitably qualified and high-performing professionals to apply for the position of Country Lead: Wholesale. The role reports to the Director Sales.  ROLE DETAILS   JOB PURPOSE The Country Lead: Wholesale’s purpose is to drive sales and revenue growth, ensure execution excellence, build strong customer relationships, maintain financial integrity, oversee operational efficiency, assure product quality, and develop a high-performing team to achieve mutual business growth and effective collaboration. Key Duties & Responsibilities Sales and Revenue Growth : Drive revenue and sales growth by executing national strategies, aligned with the Wholesale channel strategy, through customer collaboration, effective execution, and strong adherence to trading terms Execution Excellence : Ensure national compliance with trading terms, contracts, and LOS execution standards, driving volume and revenue growth through consistent and effective execution Customer Engagement and Relationship Management : Build and maintain strong, long-term relationships with national Wholesale customers, driving mutual business growth through effective collaboration and planning Financial Integrity : Ensure the Wholesale customer base adheres to credit terms and manage risk whilst facilitating growth through effective credit management Operational Efficiency : Oversee efficient product distribution and ensure alignment between customer demand and supply chain capabilities Product Quality Assurance: Ensure product quality is maintained across all Wholesale channels through proper stock management practices and adherence to First-In-First-Out (FIFO) principles Leadership and Team development : Build, lead and develop a high-performing Wholesale team by providing mentoring and coaching to drive accountability, improve performance and foster collaboration across functions   Skills, Experience & Education   QUALIFICATIONS Bachelor’s degree in Marketing, Business, or a related field Postgraduate qualification would be advantageous EXPERIENCE 12+ years of relevant experience in national sales or channel management, with a proven track record in leading Wholesale channels within the FMCG sector Demonstrated success in leading national sales strategies and achieving revenue growth targets In-depth knowledge of the Wholesale market, including customer behavior, market dynamics, and competitive landscape SKILLS & COMPETENCIES Ability to translate business strategy into actionable national Wholesale channel plans Strong tactical problem-solving skills to address channel challenges, align resources, and achieve business goals Excellent customer service skills to build long-term, productive relationships with Wholesale customers Strong negotiation skills to secure favorable trading terms and agreements at a national level Proven ability to lead national teams and collaborate effectively with cross-functional stakeholders Deep understanding of financial management, including credit management, gross margin control, and revenue optimization Ability to analyze customer and channel performance data, identify opportunities for growth, and optimize business plans Excellent communication and interpersonal skills to influence internal and external stakeholders Strong focus on operational efficiency, ensuring alignment with Supply Chain, Distribution, and Demand Planning