Paid Search Manager

We are seeking an experienced, analytical, and results-driven Paid Search Manager to oversee paid advertising performance across a portfolio of healthcare and dental practices.Responsibilities:Manage external Pay-Per-Click agencies, providing strategic direction, campaign briefs, performance feedback, and accountability for agreed deliverables.Establish and monitor agency KPIs, reporting schedules, performance benchmarks, and advertising budgets to ensure measurable return on investment.Independently build, manage, and optimize Google Ads and Microsoft Ads campaigns, including bidding strategies, audience targeting, campaign structures, and budget allocation.Implement local Pay-Per-Click strategies, including geo-targeting, location extensions, local intent keywords, and radius-based targeting across multiple practice locations.Monitor campaign performance daily, identifying optimization opportunities, budget risks, and underperforming advertisements.Develop and optimize ad copy, extensions, landing pages, and conversion strategies to improve campaign quality and lead generation.Oversee lead tracking and attribution across website forms, phone calls, live chats, and CRM systems, ensuring accurate conversion measurement.Collaborate with internal teams to optimize the patient enquiry journey, from initial advertisement engagement to booked appointments.Monitor and report on key performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.Prepare performance dashboards, campaign reports, budget analyses, and strategic recommendations for senior stakeholders.Collaborate with SEO and Digital Marketing teams to align paid and organic search strategies.Maintain accurate campaign documentation, change logs, agency performance records, and standard operating procedures.Requirements:Bachelor's degree in Digital Marketing, Marketing, Business Administration, Communications, or a related field is preferred.3–5 years of hands-on Pay-Per-Click management experience, either in-house or within a digital marketing agency.Proven experience managing external Pay-Per-Click agencies, establishing KPIs, monitoring deliverables, and driving performance improvements.Strong practical experience with Google Ads campaign creation, optimization, bidding strategies, audience targeting, and budget management.Demonstrated experience managing multi-account or multi-location paid search campaigns.Strong understanding of local Pay-Per-Click strategies, including geographic targeting, local search intent, and location-based advertising.Experience working in a regulated industry, with healthcare experience particularly valued.Knowledge of lead management, conversion tracking, and attribution across forms, phone calls, and live chat.Strong analytical and reporting skills using Google Ads, Google Analytics 4 (GA4), Looker Studio, or equivalent platforms.Ability to monitor advertising expenditure, optimize budgets, and report on commercially relevant performance metrics.Excellent written and verbal English communication skills, with the ability to collaborate remotely with UK-based stakeholders.