Social Media Marketer

JOB DESCRIPTIONPosition:Social Media Handler / Marketing OfficerDepartment:Sales and MarketingReports To:Marketing Manager / Managing DirectorJob PurposeThe Social Media Handler / Marketing Officer is responsible for managing the company's online presence, promoting products and services, creating engaging digital content, generating leads, and implementing marketing strategies that increase brand awareness and drive business growth.Key ResponsibilitiesSocial Media ManagementManage the company's social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.Develop and implement a monthly social media content calendar.Create, schedule, and publish engaging posts, stories, reels, and videos.Monitor comments, messages, and online reviews, responding professionally and promptly.Grow the company's online audience and increase engagement across all platforms.Content CreationDesign high-quality marketing graphics, posters, banners, and promotional materials.Capture and edit photos and videos of company products, installations, and events.Write compelling captions, blogs, newsletters, and promotional content.Ensure all content aligns with the company's branding and marketing objectives.Marketing and Brand PromotionDevelop and execute digital marketing campaigns to promote company products and services.Identify opportunities to increase brand visibility and customer engagement.Promote new products, special offers, and company events.Coordinate promotional campaigns and exhibitions.Lead Generation and Sales SupportGenerate qualified sales leads through social media and digital marketing campaigns.Follow up on customer inquiries received through online platforms.Work closely with the sales team to convert leads into customers.Maintain records of marketing campaigns and lead performance.Market ResearchMonitor market trends and competitor activities.Identify customer needs and recommend new marketing strategies.Analyze campaign performance and provide recommendations for improvement.ReportingPrepare weekly and monthly reports on social media performance.Track key metrics such as reach, engagement, followers, website traffic, and lead generation.Present marketing performance reports to management.QualificationsDiploma or Bachelor's Degree in Marketing, Public Relations, Communications, Digital Marketing, Business Administration, or a related field.Professional certification in Digital Marketing or Social Media Marketing is an added advantage.ExperienceMinimum of 2 years' experience in social media management or digital marketing.Experience creating content using graphic design and video editing software.Experience managing business social media accounts.Experience in B2B marketing is an added advantage.Technical SkillsSocial media management (Facebook, Instagram, LinkedIn, TikTok, X, YouTube).Graphic design using Canva, Adobe Photoshop, or Illustrator.Video editing using CapCut, Adobe Premiere Pro, or similar software.Content writing and copywriting.Digital advertising (Meta Ads, Google Ads, LinkedIn Ads).Basic photography and videography.Microsoft Office Suite.Analytics tools such as Meta Business Suite and Google Analytics.Personal AttributesExcellent written and verbal communication skills.Creative and innovative thinker.Strong organizational and time management skills.Ability to work independently and meet deadlines.Professional appearance and conduct.Strong interpersonal and customer engagement skills.Results-oriented with a passion for marketing and brand growth.Working ConditionsOffice-based with occasional travel for marketing events, exhibitions, and client visits.May require flexible working hours during campaigns or company events.Key Performance Indicators (KPIs)Growth in social media followers and engagement.Number of qualified leads generated.Website traffic and online inquiries.Reach and performance of digital marketing campaigns.Content consistency and quality.Brand awareness and customer engagement.Return on investment (ROI) of marketing campaigns.Timely delivery of marketing reports and content.