Digital Marketing Officer

About Unicaf:  Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibilityResponsibilities:Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Zambian audiencePaid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.Performance Analysis: Analyse and report on social media performance. Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.Requirements:Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.Excellent written and verbal communication skills in English.Bachelor's degree in Marketing, Communications, or a related field is preferred.Experience with digital media advertising and analytics tools.Ability to manage multiple projects independently.Ability to handle multiple assignments and meet established deadlines with high attention to detailStrong organisational and time-management skills.