Content Marketing Manager

We are seeking a strategic and hands-on Content Marketing Manager to lead and scale our organic content ecosystem, driving brand visibility, thought leadership, inbound growth, and pipeline generation.Responsibilities:Own and scale the company’s organic growth strategy across: SEO; AEO (Answer Engine Optimization); GEO/local authority; AI and LLM search surfacesIdentify competitive search opportunities, content gaps, and ranking strategiesManage and optimize website structure, metadata, schema markup, internal linking, and Core Web VitalsSupport website UX improvements, CRO testing, and conversion optimization initiativesBuild and execute annual content roadmaps aligned with business and revenue objectivesSupport website rebrand and optimization projects in collaboration with internal and external stakeholdersDevelop high-performing : Blogs; Landing pages; Guides; Gated assets; SEO-driven content piecesRefresh and optimize evergreen content to improve visibility and conversionsTranslate complex subject matter into engaging, market-ready thought leadership contentEnsure alignment between content, sales enablement, demand generation, and product marketing initiativesLead webinar strategy and execution, including: Topic planning; Speaker preparation; Promotional content; Post-event assetsSupport event content creation, including presentations, booth materials, and educational collateralRepurpose event content into blogs, social posts, email campaigns, and nurture contentRequirements:Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field4–6 years of experience in content marketing, preferably within: B2B SaaS; HealthTech; Fast-paced digital or growth-focused environments;Strong expertise in SEO and content strategy; AEO and AI search optimization; Keyword research and backlink strategy; Analytics and performance reportingHands-on experience with: WordPress; SEO tools (SEMrush, Ahrefs, Surfer, Google Search Console, etc.); Google Analytics and reporting dashboardsStrong project management and content planning skills