Assistant Marketing Manager

Location: Lusaka Reporting to: Head of Marketing Kanjata Crescent HQ, Nairobi, KenyaAbout Group MFIGroup MFI is a leading technology solutions provider with a strong presence across 18 countries in Africa. For over 40 years, we have empowered businesses with cutting-edge solutions in Technology, Document & Imaging, Commercial & Professional Print, and Banking Solutions. We collaborate with global brands such as Kyocera, Ricoh, Duplo, Huawei, Cisco, SAP, and Alcatel to deliver world-class innovations tailored to the African market.As we continue to expand our footprint, we are seeking a Assistant Marketing Manager to help drive our brand forward. This is a high-impact role requiring both strategic thinking and hands-on execution to enhance MFI’s market presence and customer engagement across multiple regions.Role OverviewThe Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth. This position requires a proactive, results-driven professional who is comfortable managing end-to-end marketing initiatives, from content creation and digital marketing to event management and partner collaboration.This role is ideal for someone who has a learning mindset and thrives in a fast-paced, multi- country environment, understands the nuances of B2B marketing, and is eager to make a tangible impact.Key ResponsibilitiesMarketing Strategy, Brand Development and ManagementSupport the development and execution of marketing strategies aligned with business objectives.Ensure brand consistency across all marketing and communication touchpoints.Maintain the brand look and feel for quality and consistency for all physical assets.Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.Content Development & Digital MarketingGet involved in management of content creation for physical and digital brand assets.Execute video marketing initiatives, including client testimonials, case studies, and product education content.Event Management & Partner EngagementPlan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.Communications & Public RelationsAct as a key liaison between internal teams, external stakeholders, and media partners.Manage development of internal marketing communications, including newsletters and key business updates.Support PR initiatives and corporate storytelling to enhance MFI’s industry presence.Market Research & Performance AnalyticsConduct market research and competitive analysis to identify growth opportunities.Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.Provide strategic recommendations based on data-driven insightsQualifications & ExperienceBachelor’s degree in Marketing, Communications, Business, or a related field.3–5 years of marketing experience, preferably in a B2B or technology-driven industry.Proven expertise in digital marketing, content creation, and event management.Strong project management and stakeholder engagement skills.Experience working across multi-country markets in Africa is an advantage.Preferred Skills & CompetenciesStrategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.Strong storytelling skills, with a knack for creating compelling content.Excellent understanding of digital marketing trends, analytics, and automation tools.Experience in marketing operations, video marketing and brand storytelling.French language skills (a plus, considering North & West Africa engagement).Why Join Group MFI?Be part of a fast-growing, pan-African organization with international exposure.Collaborate with global technology leaders and drive high-impact marketing campaigns.Gain hands-on experience in modern marketing strategies, B2B storytelling, and digital engagement.Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.How to ApplyIf you are a dynamic marketing professional who thrives on strategy and execution, we’d love to hear from you.Send your cover letter, CV and Qualifications as a single document to h.milanzi@groupmfi.com with the subject: Assistant Marketing Manager Application.