Head of Sales

The Head of Sales is responsible for developing and executing the company’s sales strategy to drive revenue growth, expand market share, leading a high performing sales team and achieving business targets. The role oversees the sales team, manages key client relationships, and ensures effective sales performance across all channels. Key Responsibilities • Develop and implement sales strategies aligned with the company’s business    objectives. • Lead, supervise, and motivate the sales team to achieve set targets. • Set sales targets, KPIs, and performance standards for the department. • Monitor daily, weekly, and monthly sales performance and provide regular reports to management. • Identify new business opportunities, market trends, and areas for growth. • Build and maintain strong relationships with key customers, partners, and stakeholders. • Oversee the preparation of sales forecasts, budgets, and pipeline reports. • Ensure effective territory management and market penetration strategies. • Collaborate with marketing and operations teams to support sales initiatives. • Review and improve sales processes, systems, and customer acquisition strategies. • Coach and develop sales staff through training, performance management, and mentorship. • Ensure compliance with company policies, regulatory requirements, and ethical sales practices. Key Performance Indicators (KPIs) • Achievement of sales targets • Revenue growth • Customer acquisition rate • Sales conversion rate • Market share growth • Sales team productivity • Retention of key accounts Qualifications & Experience • Bachelor’s Degree in Sales, Marketing, Business Administration, Economics, or related field. An MBA would be an added advantage • Professional qualification in Sales/Marketing is an added advantage. • Minimum of 5–8 years relevant sales experience, with at least 3 years in a senior leadership role. • Proven track record of achieving and exceeding sales targets. • Experience in team leadership and performance management. Skills & Competencies • Strong leadership and people management skills • Excellent negotiation and persuasion skills • Strategic thinking and commercial awareness • Strong analytical and reporting skills • Relationship management and networking ability • Decision-making and problem-solving skills • Excellent communication and presentation skills • Results-oriented and target-driven mindset